Few people can have failed to notice the rising use of this sometimes brightly coloured tape in recent years. Whether on Gareth Bale’s legs, Serena Williams’ back or Andy Murray’s knee, it’s been rapidly gaining popularity with athletes and therapists alike. While some people remain doubtful that it is nothing more than a passing fad, others, myself included, have seen and felt its powerful effects to reduce pain* and enhance performance. Every day in clinic I see patients delighted and amazed when I tape them. Every time I teach a taping course I see skeptics become converts by wearing and feeling the tape work on them.